What is Google Site Kit? The Ultimate Beginner-Friendly Guide (2026)
Are you running a website or do you have any idea to create a website using WordPress? If you say yes, you need to use some WordPress plugins to know some statistics about your WordPress website.
Therefore, Google has developed an official plugin called Google Site Kit. So, what is google site kit plugin? Let’s learn about what is Google Site Kit for WordPress.
What is Google Site Kit?
Site Kit is a WordPress plugin to manage and optimize your website with a set of tools. You can view all the data and insights of the multiple Google products in your WordPress dashboard. It is really easy to understand for beginners, too.
It is very helpful and useful for the people who are using this product.
What are the Services Included in Google Site Kit?
Search Console
When you create a website, you must submit your website to Google to confirm that you are the owner of that website. For that, you need to submit your website to Google Search Console.
Once you verify the website with Google Search Console, you can monitor everything about your site, such as what are the top search queries, the most viewed pages, how many clicks your site gets, etc.
As well as in the site kit, you can see the top search queries, how many clicks they got, how many impressions they got, and much more.
This information is really helpful to improve the SEO of the site.
Analytics
When you connect to Site Kit, it will show you how many users came, what are the contents they viewed, and how many page views the pages got. And also find that did the visitors came via Google search or directly.
If we say simply, you can know about the user behavior of your site. If you want to view everything in detail, just go to Google Analytics.
AdSense
Google AdSense is the most popular platform to earn money online. Do you wish to earn some money on your website? Just monetize with Google AdSense and connect to Site Kit for tracking the earnings results of your site.
PageSpeed Insights
This is one of the best tools on site kit. Because it helps to find how fast your website is, how quickly the pages load, how stable your contents are and, etc.
You can get all the results of pages individually. This is amazing. Not only that, if your site results are so poor, this tool will also recommend everything about how to improve your site.
Click here to check the speed of your page individually.
Tag Manager
Google Tag Manager is used to deploy and manage tags on your website. This will help you to monitor marketing activities. If you are doing marketing, this tool will track marketing data on our website.
Ads
By this feature, you can connect your website to Google Ads to track conversions and measure campaign performance accurately. This data, it helps to understand and see how visitors interact with your site after clicking on your ads.
Not only that, but it is also used to analyze ROI, optimize campaigns, and make data-driven advertising decisions without opening multiple dashboards.
Google Reader Revenue Manager
Google Reader Revenue Manager is created for publishers who want to earn some extra money through reader contributions and subscriptions. With Site Kit, you can easily integrate this feature to manage contributions and subscriptions directly from your website.
It is very useful for content creators and news publishers looking to generate passive income without doing the usual ad monetization. But this feature is supported in certain countries,b and we hope to offer this in the future for all countries.
Sign in with Google
The “Sign in with Google” feature helps visitors to log in to your website using their own Google account. When you integrate through this plugin, it simplifies the login process, improves user experience, and enhances security.
It means reducing complexity during registration, increasing engagement, and providing secure authentication for your visitors.
Why Should You Consider the Site Kit Plugin?
Google site kit one of the great WordPress plugins for websites. Because when you create or run a website, you must use some Google products to get the full benefits of your website. Therefore, you need to install several WordPress plugins on your website.
So, if you use Google Site Kit, you do not need to install too many plugins for your needs. That is the big advantage of this plugin. Because if you install too many plugins, there is a chance to decrease your site speed.
Site Kit is a Google product. So, you don’t have to worry about the quality and safety. So, in my opinion, this is an awesome plugin for the WordPress website.
How to Set Up Google Site Kit?
When you are ready to use Site Kit, you should consider the WordPress version and the PHP version that are compatible with your version of WordPress. The WordPress version should be 4.7 or higher, and the PHP version should be 5.6 or higher.
Before you start, please consider these two.
Step 1: Install the Google Site Kit plugin and activate it
You can download Google Site Kit on WordPress.org. Click here to download.
Or else you can easily install and activate on the WordPress Plugin Directory by clicking Add New button.
Just click the Start Setup button to start
Step 2: Connect to Google Search Console for ownership verification
To verify the ownership, Google will ask you to sign in to the Google account that you use to verify.
Click the Sign in with Google button. Then choose the correct Google account if you use more than one account.
So, sign in Google Account to start the setup
You will need to give permissions to Site Kit to access your website with google account. So, click Next, and after that, click Continue.
Once you finish the setup process, you will get a “Congratulations” message similar to the one below. Then click Go to my Dashboard button.
Now the Google Site Kit setup has been completed.
Step 3: Set up Google Analytics
To set up Google Analytics, just click on the Connect More Service button on the Site Kit dashboard and click Set up Analytics
As you already did, you need to choose the Google account and Sign In go further.
After signing in, you need to authorize a list of permissions to continue the setup. So click Continue.
Now select the Account, Property, and Web Data Stream. Then click Complete Setup.
With the Congrats message, you can see that Google Analytics has been connected.
Step 4: Set up the Google Tag Manager
To connect Google Tag Manager, firstly, you need to go to Connect More Services on the Site Kit Dashboard, and then click Set up Tag Manager.
Sign in back with the Google Account and click Continue.
Now you have to authorize a list of permissions. So click Continue.
So, finally select the Account and Container and click Complete Setup.
Now, you can see that the Tag Manager setup has been completed successfully.
Likewise, you can set up all the services on Google Site Kit.
Step 5: Start using the Site Kit
Now, just go to the Google Site Kit Dashboard to view all the data in one place. On the top, it will display information such as how many users visited your site, how they came, where they came from, and what are the devices they used to visit your site.
After that, you can see the total impressions, total clicks, and the total unique visitors count of your site. Then you can find the top search queries and the most popular content details.
If you wish to know about the specific page or post information, you can use the Search for individual page or post information box by giving the Title or URL of the page or post.
What are the Advantages and Disadvantages of Google Site Kit?
Advantages
- Very easy to set up
- Official Google product and it’s totally free
- Displays multiple Google data points in one place
- Finding the basic information about what is happening on the website without leaving WordPress
Disadvantages
- Showing limited information about all the services in the dashboard
Conclusion
Google Site Kit is an amazing plugin for WordPress. It shows valuable data and easily understand what is happening on your site. You do not need technical knowledge to implement all the services of the site kit. So, now you can understand how much it is worth.
As I already said It’s a Google product and a 100% free. So, it is very useful for beginners also.
That’s all. If you have any doubts, just mention them in the comment section below. Don’t forget to follow our social media like Facebook, X, Instagram, and Pinterest.
